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Staying Afloat in Multi-Site Ministry: 4 Key Commitments for Long-Term Health

Multi-site ministry is hard. But a few simple team practices can make the difference between a failed "experiment" and a thriving multi-site community. 

Staying Afloat in Multi-Site Ministry

4 Key Commitments for Long-Term Health

By the EGC Applied Research & Consulting Team and Vision New England

 

Multi-site church leadership is risky. Enough funding, attendance, and facilities for a site launch provide a great start. But for a new worship location and community to survive and thrive long-term, more is needed. 

The multi-site church movement—wherein a single team manages the operations and shepherding of multiple co-branded churches—hit a major stride in the US just 25 years ago. So multi-sites are not yet old enough to assess their long-term impact on American Christianity. But lead teams are swimming in deep enough waters to have learned some key factors crucial to sustainability.

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On November 20, Vision New England brought together 38 current and aspiring multi-site leaders from across New England for a Multi-Site Consultation at LifeSong Church in Sutton, MA. The full-day event provided a space for peers to share insights, successes and failures, and a few dirty little secrets of the multi-site experience.

Based on small group report-backs and participant surveys, Vision New England and EGC’s Applied Research & Consulting team discovered four key insights multi-site leaders repeatedly shared. We believe their insights clarify—both for leaders exploring the multi-site option and for current multi-site staff facing vexing challenges to sustainability—the need for four life-preserving team commitments.

 

1. Connect with Other Multi-Site Teams

Opportunities are rare to talk openly and honestly about the unique challenges of multi-site ministry. But regular connection to peers in the multi-site experience is make-or-break crucial for team health and practical insights.

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Actionable ministry team learning and development happens best with others in the multi-site boat. Other church structures—church plants, missional communities, denominational leadership—are not comparable. The multi-site situation involves logistical challenges not relevant to other leadership experiences.

“What is needed is this—to share both success and shortcomings.”
— participant

Furthermore, spending time with multi-site peers means the conversation won’t shrink away from addressing real-world hazards or the ugly side of multi-site. “Hearing from others and their success and failures” added value in the table discussions.

According to a 2014 Generis report surveying 535 multi-site leaders from around the world, multi-sites also grow faster than single churches or church plants. To stay ahead of the whirlwind, multi-site leaders acknowledge the wisdom of ongoing relationships with others who are currently leading a multi-site or exploring it as an option.

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2. Clarify Your Multi-Site Approach & Leadership Structure

Org charts aren’t sexy, and little to no attention is devoted to organizational strategy in seminary training. But a prayerfully and carefully constructed chain of team responsibility and support can mean the difference between a failed experiment and a thriving multi-site community.

“Getting a grasp on different models of multi-site ministry was tremendous," reflected one participant.  Lack of clarity on multi-site approach and leadership structure was the most commonly cited ministry challenge by both current and in-process leaders.

Adapted from Pastor Rex Keener's plenary presentation at the Multi-Site Consultation, November 20, 2017, in Sutton, MA. Click to enlarge.

In plenary session, Pastor Rex Keener clarified that multi-site is not a single organizational approach, but three: franchise, localized, or church-plant style (with multi-site governance). For leaders to thrive, they need to be clear about which multi-site approach they’ve chosen. Asking and agreeing upfront, “What are we going to standardize?” avoids unnecessary community stress.

In Pastor Rex’s experience, asking leaders to adjust, for example, from a more controlled role towards more autonomy is usually not difficult. But asking leaders to adjust mid-stream from more autonomy to less can be painful and demoralizing.

A prayerfully and carefully constructed chain of team responsibility and support can mean the difference between a failed experiment and a thriving multi-site community.

In addition, different multi-site approaches require different gifts and skills. Intentionally choosing your church’s approach from the start allows your team to avoid squandering your leaders’ gifts in the wrong role.

For example, sustainable franchise leaders tend to excel in interpersonal skills for partner-, leader-, and community building, whereas effective church plant pastors require strong communication gifts for regular preaching.

But more than any other topic, leaders cited the leadership org chart conversation as the most helpful and impactful part of the day. There Pastor Rex shared multiple, legitimate options for chains of authority and leader support.

Adapted from Pastor Rex Keener's plenary presentation at the Multi-Site Consultation, Nov 20, 2017, in Sutton, MA. Click to enlarge.

For example, in some multi-sites the senior leader directly supervises the campus pastors as well as other key leaders. In other multi-sites, the senior leader supervises another pastor who oversees and supports the campus pastors. Pastor Rex recommended the latter structure especially for churches with more than two sites, because it tends to be more readily scalable—adding a fourth or fifth site will not require a lead team restructure.

 

3. Go Deeper on Timeline, Location & Real Cost

Participants agreed that not enough conversation has been happening around the logistical challenges of multi-sites.  According to one participant, “The conversation around the way to think through location, timeline, and budgeting were helpful in that they didn’t offer what to think but how to think.”

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The financial realities of multi-sites were of particular interest. The most impactful topic of the day was, as one leader put it, “the budget stuff—NO ONE has written a book about that yet!” Published estimates for the first-year cost of launching a multi-site vary wildly. Participants in the room shared estimates ranging from $250,000 to $1 million. In the Generis survey of 535 multi-site churches, first-year estimates ranged from $46,000 to $1.4 million.  

Not enough conversation has been happening around the logistical challenges of multi-sites.

The budget discussion raised a number of factors responsible for the wide range of estimates, including: the number of staff; the combined attendance at all sites; whether the site is buying, leasing, or renting property; and the leadership structure.

The leaders broadly appreciated the time devoted to this level of logistical detail, and expressed a desire for more opportunities for such practical deep dives.

 

4. Prepare to Face Hard Realities

The idea of launching a multi-site in some ways can feel to a church community like a reward for a job well done. When a church community multiplies beyond its capacity, it must expand or risk crowding people out—Yay, growth!

Going multi-site fixes nothing, it only multiplies everything.
— from Multisite Church Pitfalls, D'Angelo and Stigile

But leaders can hold an unconscious assumption that multi-site ministry will “just flow”—that the “repeat performance” will be easier than the sweat and spiritual labor that went into the original. Similarly, churches struggling to address the needs of a community bursting at the seams may assume that the multi-site launch will bring relief for overworked ministers.

The reality can often be the opposite of these assumptions, and churches considering a multi-site need to enter such a commitment with eyes wide open. D’Angelo and Stigile warn,

Multi-site creates more problems than it solves—it multiplies exactly who you are today, nothing more, nothing less. It’s not only the good that grows, it has a way of expanding everything in your church…Going multi-site fixes nothing, it only multiplies everything.

For example, despite its efficiencies multi-sites require substantially more—not less— leadership development. Multi-sites boast a higher average level of lay participation that individual churches. Wise lead teams plan to exercise intensive leadership development as a given duty, and prepare for even higher levels of leadership skill and maturity themselves.

Pastor Rex candidly shared the pain with which his church learned the need to restructure their lead team. As the senior pastor, he had been overseeing each campus pastor directly. But he was spread too thin and ministry quality visibly suffered.

His church has now taken the hard transition to a model where he supervises another leader who oversees the campus pastors. This mid-stream shift has involved significant growing pains. Pastor Rex hoped with his radical candor to spare other church communities of this kind of potentially avoidable team stress.

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As a reality check for those exploring multi-site, or those bewildered by their multi-site experience, consider how the participants in this conference honestly describe multi-site leadership:

“More is not necessarily better, just different.”
— a current multi-site leader
“A difficult road, if you choose it.”
— a leader exploring multi-site
“Think about your systems and structures and make sure you are ready for the challenges.”
— a current multi-site leader

Experienced leaders agree that leading a multi-site is not trivial—it’s a hard upward calling. But take heart—leaders also shared measured words of wisdom and hope:

“No one has done this perfectly. Keep working on a solution that fits your situation.”
— a current multi-site leader
“Take it slow.”
— a leader exploring multi-site
 
 

Vision New England unifies, encourages, and equips the diverse Body of Christ in New England for intentional evangelism. VNE recently convened the Multisite Consultation to create an opportunity for peer fellowship, support, and shared insights among multi-site church teams in New England. Bob Atherton, VNE's Vice President of Member Services, would be happy to connect you with other local multi-site leaders.

 
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Multi-Site Ministry In-Depth: Reading List

Recommended reading for multi-site leaders and those exploring multi-site as an option. 

Multi-Site Ministry In-Depth: Reading List

By Rudy Mitchell, Senior Researcher

Highly Recommended

Bird, Warren. "Leadership Network/Generis Multisite Church Scorecards: Master Growth, More Believers and Greater Lay Participation." Leadership Network, 2014.

Bird, Warren. "Leadership Network/Generis Multisite Church Scorecards: Master Growth, More Believers and Greater Lay Participation." Leadership Network, 2014.

D’Angelo, David, and Ryan Stigile. MultiSite Church Pitfalls: 7 Dangers You Cannot Afford to Ignore. CreateSpace Independent Publishing Platform, 2016.

D’Angelo, David, and Ryan Stigile. MultiSite Church Pitfalls: 7 Dangers You Cannot Afford to Ignore. CreateSpace Independent Publishing Platform, 2016.

Surratt, Geoff, Gregg Ligon, and Warren Bird. The Multi-Site Church Revolution. Grand Rapids, Mich.: Zondervan, 2006.

Surratt, Geoff, Gregg Ligon, and Warren Bird. The Multi-Site Church Revolution. Grand Rapids, Mich.: Zondervan, 2006.

Tomberlin, Jim, and Warren Bird. Better Together: Making Church Mergers Work. San Francisco, Calif.: Jossey-Bass, 2012.

Tomberlin, Jim, and Warren Bird. Better Together: Making Church Mergers Work. San Francisco, Calif.: Jossey-Bass, 2012.

Also Recommended

Banks, Adelle M. “Multisite Churches are Outpacing Growth of Megachurches.” The Christian Century, 19 September 2012, 17-18.

Barna Group. More Than Multisite: Inside Today's Methods and Models for Launching New Congregations.  Ventura, Calif.: Barna Group, 2016.

Bettis, Kara. “Beyond the Screens: How Can Multisite Churches Convey Pastoral Presence?” Leadership 36, no.3 (Summer 2015): 55-57.

Collier, Bryan. The Go-to Church: Post Megachurch Growth. Nashville, Tenn.: Abingdon Press, 2013.

Ferguson, Dave. “The Multi-site Church: Some Strengths of this New Life Form.” Leadership 24, no. 2 (Spring 2003): 80-84.

House, Brad, and Gregg Allison, MultiChurch: Exploring the Future of Multisite. Grand Rapids, Mich.: Zondervan, 2017.

McConnell, Scott. Multi-Site Churches: Guidance for the Movement’s Next Generation. Nashville, Tenn.: B&H Books, 2009.

Pope, Randy. “3 Reasons We Stopped Doing Multisite Church: It's Hard to Lead Locally from a Distance.” Leadership, 36, no. 3 (Summer 2015): 58-59.

Smietana, Bob. “Flip This Church: More Small Churches Are Joining Big Ones In Order To Keep their Doors Open: Can The Multisite Movement Grow Without Treating Congregations As Little More Than Real Estate?” Christianity Today, June 2015, 42-48.

Surratt, Geof. Of Course People Prefer Live Preaching, But Video Venues Work When You Work Them. The Exchange: A Blog by Ed Stetzer, Christianity Today online, December 17, 2013.

Surratt, Geoff, Greg Ligon, and Warren Bird. A Multi-site Church Roadtrip : Exploring the New Normal. Grand Rapids, Mich.: Zondervan, 2009.

Tomberlin, Jim. 125 Tips for MultiSite Churches, MultiSite Solutions. Scottsdale, AZ, 2011.

Tomberlin, Jim, and Tim Cool. Church Locality. Nashville, Tenn.: Rainer Publishing, 2014.
 

 
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Beyond Church Walls: What Christian Leaders Can Learn from Movement Chaplains [Interview]

People who profess no faith affiliation, often called "nones," as in "none of the above", comprise nearly 23% percent of the U.S.'s adult population. How do we develop meaningful connections with a generation that may never enter a church building? We sat down with anti-racism activist and spiritual director Tracy Bindel to discuss this question. 

Beyond Church Walls: What Christian Leaders Can Learn from Movement Chaplains [Interview]

by Stacie Mickelson, Director of Applied Research & Consulting

People who profess no faith affiliation, often called "nones”—as in "none of the above"—comprise nearly 23% percent of the U.S.'s adult population. How do we develop meaningful connections with a generation that might never enter a church building? We sat down with anti-racism activist and spiritual director Tracy Bindel to discuss this question.

How do we develop meaningful connections with a generation that might never enter a church building?

SM: Can you tell me a little bit about yourself – what you do with your time?

TB: I spend a lot of time bolstering and equipping social justice activists in the Boston area and beyond. I do that through Lenten spiritual direction, and I also run Circles (supportive contemplation-action groups) mostly for young people—Millennials who are engaged in some sort of justice work in the world. 

SM: You use the term ‘Nones’. Can you explain what that is?

TB: It seems to be a word that is quite popular among faithful Millennials. There’s a group of people who are deeply spiritual and longing for deep and faithful community, and they aren’t willing to be affiliated with large institutional religions. 

SM: What is Movement Chaplaincy?

TB: It’s an emergent field. It’s somewhere at the intersection of the multi-faith chaplaincy that you would see in a university and the traditional chaplaincy like in hospitals. It recognizes that people are in the world doing work together and need support—and more dynamic support—to do this work for the long haul.  

At SURJ Boston, when we have meetings, between 3 to 500 people show up. When you have five hundred people anywhere, you need all kinds of support, you don’t just need programming. Conflicts come up. Interpersonal stuff comes up. People don’t know how to navigate bigger questions on race, privilege, etc. Those are actually spiritual questions. 

[Movement Chaplaincy is] somewhere at the intersection of the multi-faith chaplaincy (that you would see in a university) and traditional chaplaincy (like in hospitals).

There are a lot of deeply faithful people thinking about, How do we actually shepherd this movement towards health and wellness, as we seek to dismantle systems of injustice?

SM: Are there places for churches to engage in movement chaplaincy?

TB: I think there’s a huge need for churches to follow the leadership of people in movement building work right now. But there’s hesitancy I see. 

I don’t have a lot of criticism of the church. But I think we could be doing more if we would trust that the Spirit is working outside of our walls, and that it’s okay for us to wander out and not be afraid of what could happen. I think the hesitancy I see mostly has to do with fear of “those people”—a separation between spiritual and secular people, which I don’t believe really exists.

TIPS FROM THE FRONT LINES

If you’re interested in learning more about engaging ‘nones’ or getting involved in anti-racism work, Tracy has some practical tips for you:

1. Learn New Spiritual Language.

Listen to the podcast “On Being”, which brings together intersections in spirituality. It will give you the language to access people outside of the spiritual language that you currently have.  

2. Check Your Fear.

Consider what you internally fear in people who don’t have the same values and faith that you do, because God is not afraid of that. Ask yourself: How much of my discomfort is just language translation? Where do I need to learn how to speak a different language to reach and connect genuinely with these people? And where do I fear our differences in values?

3. Support & Learn from Those Doing Frontline Ministry in the 21st Century.

I think most people in the United States know it’s bad to be racist. But most people  don't actually know what it means to live into a practice of anti-racism. Go and find the people who do. I guarantee there are people in your community who are trying, whether that’s through meditation or policy work or legislation. There are different ways people are committed to practicing that value. Go and learn from them—that is applied spirituality.

4. Look For God Already at Work.

If we were to pose the question as, “What do you know about God?” rather than, “Do you know him or not?”, we would enter into a much more dynamic conversation. I just like to put on my curious exploration hat and say, “I wonder where God might be at this meeting? Maybe I’ll go see.”

5. Invest in Church-Based Community Organizers.

Anti-racism work is deeply spiritual. But there are thousands of people outside church walls who are also talking about it, and churches need to be in relationship with them—we need to be more coordinated and connected. Will your congregation support someone to spend dedicated hours each week coordinating with other parts of the movement to do this work well? My really big hope is for churches to hire community organizers to connect and organize congregations around these social issues.

Take Action

TRACY BINDEL

Tracy is an anti-racism activist and spiritual director who describes her work as Movement Chaplaincy, an emergent stream of chaplaincy that supports activists and social justice movement builders. She is a co-founder of Freedom Beyond Whiteness, a nationwide network of contemplative action circles, and she works locally with the Boston chapter of Showing Up for Racial Justice (SURJ), a network of 3500+ people that is comprised of many small issue-based working groups.

 

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